Introduction My client was hoping to maximize revenue by using different targeting methods and options than the ones we were currently using without affecting performance. Targeting non-converters with a different …
Search Engine Marketing
Plan, optimise, implement and manage paid search campaigns for a variety
of clients. Ensure PPC campaigns are up and optimised according to
brief and best practice guidelines. Develop near and long-time paid
search strategies and campaigns for clients. Manage medium to
large-sized PPC budgets.
Drive digital analytics initiatives across all digital retail and B2B channels. Collaborate with stakeholders to identify necessary data analytics needs for ongoing initiatives and campaigns. Produce and present analysis and recommendations for Digital Leadership Team and other key stakeholders to increase e-commerce traffic, conversion, and revenue.
Managing the companies email campaigns and communicating company brands through email marketing. A/B Testing on various email campaigns to establish the most effective. Tracking and reporting on email campaigns in order to guide improvements.
Generate and update website content (products, content, promotions). Plan, define and implement website changes and functional improvements. Maintain and update the online marketing plan for the website. Monitor key performance indicators on the website and develop plans to improve them.